Apparently Blockbuster brass failed to see the consumer values and efficiencies built into this system. No one could blame them for not realizing the future impact of the slowly evolving technology of video streaming, which eventually seems to have become the final step in the rental industry domination of Netflix and Amazon.
New technologies at the end of the twentieth century proved to be a real game changer for North American and indeed international retailing and commerce. Promising new companies emerged which were direct products of these technologies. The key to these technologies was the Internet. Here most of corporate America, not just retailers, suddenly enjoyed a radical, new platform from which to promote and directly offer their wares.
This phenomenon was naturally expanded, even exploded, during the new century, as complimentary technologies such as streaming video have strongly bolstered the appeal of commercial offerings on the Internet. These machines were conveniently located within or just outside locations of popular, ubiquitous retail chains such as Walmart and Walgreens.
The Redbox revolution proved to be a significant player in the final downfall of former Video rental giants Hollywood Video, Movie Gallery and most recently Blockbuster. Though earlier startups, Netflix and Amazon were the initial culprits to begin and accelerate the demise of these once mostly brick and mortar giants, direct competition from Redbox kiosk locations quickly brought the brick and mortars down.
Shortly after Redbox began to rapidly expand its plethora of locations, Hollywood began to close locations and then shut down operations. Blockbuster too revved up closings. At the same Blockbuster showed another factor responsible for its demise, that of its tendency to be a copycat rather than an innovator. Previously the company had attempted to copy the Netflix mail-out concept as an enhancement to its grand fleet of stores. Obviously this never really worked out.
While pretty much a blue Redbox look-a-like, Blockbuster Express never really took off, as had the Redbox chain. Redbox being first, had gained the advantage of placement at many of the most desirable national chains. Strategically, Blockbuster Express proved to be myopic. Partnering with several regionally admired chains such as Publix, Blockbuster Express machines were often at a disadvantage.
While these chains were well shopped, Express machines were often located inside stores and thus were unavailable after closing hours. To make matters worse these closing hours varied by day and location. Soon after commencing operations, Blockbuster Express began using price-tiers. The tiers were based on the recent release dates of new movies, some of which were short-term exclusives, under contract to Blockbuster. Blockbuster worked off contracts with Hollywood studios to preempt competitors from having first dibs on new studio releases.
Murph Sponsored Links. In this article: Blockbuster , Blockbuster express , BlockbusterExpress , dvd , early , films , inception , kiosk , knight and day , KnightAndDay , movie , movie rentals , MovieRentals , movies , NCR , rentals , warner , warner bros , warner bros. It's more than an unappreciated flick from the turn of the millennium, it's also driving the executives at Redbox, Netflix and a smattering of other unorthodox rental companies mad.
Now, however, it seems that at least a couple of 'em are willing to bend. The catch? Additional details on the trial are few and far betwixt, but it's safe to say that Redbox isn't any closer to nabbing fresh flicks sooner, and unless you're down with a 3x price hike, neither are you.
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